The data room that nobody
built for 400 years.

Shane Laufman's career defies the traditional narrative of the fintech founder. He didn't come from Stanford. He didn't raise a seed round out of college. He walked into Primerica Financial Services at 18 years old, with no degree and no connections, and figured it out — becoming a Regional Manager by going all-in on a model most people his age had never heard of.

From there he moved into institutional financial services — Scottrade, TD Ameritrade, and Wells Fargo Asset Management — where he became one of the youngest Investment Advisor Facilitators in Wells Fargo's history, working in the backend of Trusts, Mutual Funds, 401(k)s, and Managed Accounts before pivoting to Learning & Development. Still no degree. Just a pattern: show up, go all-in, figure it out.

That same pattern produced nine companies across financial technology, marketing, e-commerce, and trades. And it produced the insight that became Humanda: that in every M&A transaction, the most valuable asset in the building — the people — is the one thing nobody has ever found a way to evaluate without destroying the deal in the process.

Humanda is the product of someone who has been in the room — at the investment firm, on the L&D side of a major bank, in the boardroom of multiple companies he founded. He didn't build a solution to a problem he read about in a white paper. He built it because he kept seeing the same blind spot over and over again — and nobody was fixing it.

The traditional B2B SaaS playbook — outbound sales, content marketing, paid acquisition, trade shows — assumes you can reach the buyer directly. In M&A, you often can't. Business owners planning an exit are private about it. Buyers conducting due diligence are discreet. The people who most need Humanda's product are the hardest people in the world to find through conventional channels.

Channel Wedge™ solves this with a model that hasn't been attempted before. Instead of selling directly to buyers and sellers, Humanda distributes through licensed business brokers — the trusted intermediaries who are already advising founders on the most important financial decision of their lives. Humanda sponsors the broker's marketing campaign, placing a trained caller on a thousand verified executive contacts per month. In exchange, the broker makes one introduction: alongside the financials and the legal, we also collect the human workforce data.

The model is self-funding. As the broker enrolls clients onto the Humanda platform, the sponsor's monthly marketing cost drops — eventually to zero — through a breakpoint schedule tied to client enrollment. At five to six active clients, the marketing runs entirely at Humanda's expense. The broker pays nothing and earns revenue from every active client on platform.

Channel Wedge is now open to co-sponsors — companies in adjacent verticals whose ideal client is a business owner approaching an exit. HR tech, payroll, compliance, financial services, and legal firms can now buy a slot in an already-running broker channel for as little as $1,500 a month — accessing a curated audience of Founders, CEOs, and C-Suite executives who are already in the transaction process.